Social media plays an important role in local businesses today. If you’re a business with an online presence, you’d be seriously remiss if you didn’t have an active Facebook business Page. (Not to be confused with your personal FB account.) With your business’s Facebook Page, you’re able to collect reviews from people who have checked into your place of business, which is crucial if you want any shot at securing any of the website’s step one.37 million everyday productive pages as your own customers.…